Here at Looklist, over the last year or so, we’ve been striving to create the world’s best Fashion and Hairstyle inspiration engine. To that end, we recently combined Fashion and Hair into a single platform. We also emerged from private beta and opened account creation to the public. And just last week we launched the Looklist Tagger, a chrome extension allowing users to find and save inspiration from anywhere around the web.

However, as with any startup, we must constantly re-evaluate our user’s needs and adjust our strategy. Rest assured, we have listened and heard your calls…for pets.


Today I am proud to announce a major pivot for the Looklist platform.  We will now put Fashion and Hair on hold in order to dedicate 100% of our time and resources to Petlist.

While people found both the Fashion and Hairstyle inspiration sites useful, there was one question that people kept asking: “Where can I find awesome pet fashion?”.

We did not come to this decision lightly. We hosted probably 100 focus groups and did some serious soul searching. Hell, our CEO even took a week off to meditate on it in the middle of the Mojave desert. When he came back one thing was clear (other than his obvious dehydration and sunburn): it was time to try something new.

We’re very excited about this new direction and hope you are too.

Now you can find style inspiration for pets at your fingertips. For example, say you’re taking your pet out on the town and you need them to look good extra sharp in case you meet Donatella Versace.

Check out Slutty pets back by popular demand, or maybe you’re going somewhere a little more formal and Preppy Pets is what you’re looking for.


Despite this change in direction, we are charging ahead and will be releasing a lot of new features as well as native mobile apps soon so please stay in touch:

Sign up for an Account

Install our Chrome Extension

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Thanks for your support meow and always!

– Ken, CTO